Erica received a master's in Technology, Innovation, & Education from Harvard Graduate School of Education and a bachelor's in Psychology. She's an experienced TV tester, formative evaluator, and curriculum consultant.
TV Testing
Striking the right balance between entertainment and education in preschool content is crucial. As a researcher for hit shows like Daniel Tiger’s Neighborhood, Sesame Street, and more, Erica designs protocols and interview questions to evaluate content with kids. She then translates research data into actionable recommendations that can improve comprehension, interactivity, and appeal.
UX Testing
There are a LOT of steps in any production pipeline and app testing is no different! Seeing HOW kids interact with products helps creators know when to move forward and pivot and is a great gut check that can be done early and often. Erica beta tests apps and other games with kids and families. From research recruitment to test flight builds, Erica leads UX testing to discover the most intuitive approach.
Formative Evaluation
What’s working well? What’s missing the mark? Using a range of research methodologies tailored for each specific project, Erica produces tangible recommendations to improve media experiences, workshops, classes, exhibits, and more.
