RESEARCH, AND EDUCATION
TV Testing/Kids Media Research
I conduct formative evaluations on different types of media including storybook/TV testing, apps, games, toys, etc. Clients include Universal Kids (Sprout), Out of the Blue, PBS, Sesame Workshop, Nickelodeon, DHX, etc.
As the Research Analyst for Daniel Tiger's Neighborhood, I created research protocols for storybook fielding sessions and constructed interview questions to evaluate comprehension of curricular goals and strategies. After observing kids, I analyzed research data and composed a memo of findings with recommendations to improve comprehension, interactivity, and appeal.
Programmatic Formative Evaluation
Formative evaluation is an improvement science aimed to discover highlights and pain points in experiences in order to improve them. My aim is to get a pulse on what's working well, what's missing the mark, and what needs help/refreshing, etc. These evaluations can be as quick and dirty or detailed as necessary.
The ultimate goal is to produce specific, tangible recommendations both big and small. Methodologies range from observation to interviews to surveys and are determined based on the individual needs and interests of the stakeholder. I've evaluated museum exhibits, workshops, media, classes, and as you can see, chocolate chip cookies.
In addition to testing, I love reading and revising preschool scripts and bibles for age appropriateness and humor. With preschool content it's necessary to strike the right balance between entertainment and education. Shows need to prioritize humor and appeal in order to deliver the learning objectives and meat of the story.
I received a B.A. in Psychology from Brandeis University where I studied child development. I then received a M.A. in Technology, Innovation, and Education from Harvard Graduate School of Education where I explored design as it relates to learning and creativity.