— Erica received a master's in Technology, Innovation, and Education from the Harvard Graduate School of Education. She’s an experienced TV tester, formative evaluator, and curriculum consultant.
As a researcher for PBS’s hit shows, Sesame Street and Daniel Tiger’s Neighborhood, Erica creates protocols for storybook fielding sessions and constructs questions to evaluate comprehension of curricular goals. After observing kids' reactions to scripts directly, Erica translates research data into actionable recommendations to improve comprehension, interactivity, and appeal.
Striking the right balance between entertainment and education in preschool content is crucial. In addition to testing, Erica studies and revises scripts and bibles for age appropriateness and humor.
What’s working well? What’s missing the mark? What needs a refresh? Erica produces tangible recommendations to improve workshops, media (i.e. apps, podcasts), classes, exhibits, and more through observation, interviews, and surveying users and stakeholders.