— Erica received a master's in Technology, Innovation, and Education from the Harvard Graduate School of Education. She’s an experienced TV tester, formative evaluator, and curriculum consultant.
Kids Media Testing
As a researcher for PBS’s hit TV shows, Sesame Street and Daniel Tiger’s Neighborhood, I create protocols for story fielding sessions and construct questions to evaluate comprehension of curricular goals. After observing kids' reactions to scripts directly, I analyze research data and compose a memo of findings with recommendations to improve comprehension, interactivity, and appeal.
Striking the right balance between entertainment and education in preschool content is crucial. In addition to testing, I study and revise preschool TV scripts and bibles for age appropriateness and humor.
What’s working well, what’s missing the mark, and what needs a refresh? I produce tangible recommendations to improve your workshops, TV shows, classes, museum exhibits, etc. by observing, interviewing, and surveying both users and stakeholders, I'm also happy to evaluate any and all baked goods.